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Sunny Daisy

Sunny Daisy

Sunny Daisy, Wahroonga

2025

Case Study: KinderReach Launches Sunny Daisy Childcare from Zero to Thriving
The Challenge: A New Childcare Centre with No Online Presence
Sunny Daisy Childcare, a brand-new preschool in Wahroonga, Sydney, faced a critical hurdle: they had a beautiful facility and dedicated staff, but no online presence to attract families.

Before partnering with KinderReach:

No website, social media accounts, or Google Business profile—parents couldn’t find them online.
No professional visuals to showcase their modern play-based curriculum or qualified educators.
No marketing strategy to compete with established childcare centres in the area.

The KinderReach Solution: Full-Service Launch Support for a New Centre
KinderReach designed a comprehensive launch plan to establish Sunny Daisy’s online presence and drive enrolments:

1. Website Design & Launch
We built a bright, modern website from scratch that:

Highlighted their state-of-the-art facilities (indoor playroom, outdoor garden, and STEM lab)
Included clear enrolment forms and contact details
Added a “Curriculum” page with photos and videos of their play-based learning programs

2. Digital Presence Setup
We established Sunny Daisy’s online footprint across key platforms:

Social Media: Launched Instagram, TikTok, and Xiaohongshu accounts with branded profiles
Google Business Profile: Optimised for local search with photos, hours, and contact details
Google Ads: Ran targeted local ads to reach parents searching for childcare in their area

3. Professional Visual Content Production
Our team conducted a full-day shoot to capture high-quality content:

Professional photos of the centre’s facilities and staff
Short-form videos of educators introducing themselves and explaining the curriculum
Reels showcasing play-based learning activities (e.g., sensory play, art projects)

4. Special event
We went to the centre and captured wonderful moments during Chinese New Year celebration with both videos and photos.

Tips for building trust with new families
Strategies for engaging multicultural communities (e.g., Chinese families via Xiaohongshu)
Advice for maintaining consistent social media content post-launch

Ready to Launch Your Childcare Centre?
KinderReach’s full-service launch support helps new childcare centres like Sunny Daisy establish a strong online presence and attract families. Contact us today for a free consultation.

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