How KinderReach Helped Turramurra Kindergarten Generate a Surge of Enquiries Through One School Readiness Event
- Jia HE
- Jul 30
- 3 min read
Many childcare centres organise wonderful events for families.
But simply hosting an event doesn't automatically generate enrolments.
At KinderReach, we believe successful childcare marketing starts long before the event begins—and continues long after it ends.
Recently, we partnered with Turramurra Kindergarten to promote a School Readiness Information Evening featuring the Head of Junior School from PLC Sydney. The event gave parents the opportunity to learn more about preparing their children for school and ask questions directly to an experienced school leader.
The event itself was a great success.
But the marketing strategy behind it was what helped generate a significant increase in enquiries for the centre in the following week.
Marketing Starts Before the Event
Many childcare centres begin promoting an event only a few days before it takes place.
Our approach is different.
Before the event, KinderReach developed a dedicated event landing page on the Turramurra Kindergarten website.
The page included:
Event information
Speaker introduction
Date and venue details
Online RSVP form
Contact details
Rather than asking parents to simply call the centre, we encouraged online registrations.
This allowed the kindergarten to collect valuable information including parents' names, email addresses and contact numbers before the event even began.
These enquiries became part of the centre's future communication and enrolment pipeline.
Building Excitement Before the Event
To encourage registrations, we also filmed the Centre Director introducing the event on camera.
Instead of reading an advertisement, parents could hear directly from the person leading the kindergarten.
She explained:
Why school readiness matters
Why PLC was invited
What parents could expect from the evening
Who should attend
This short video was shared across Instagram, Facebook, TikTok, the centre's website and other digital channels.
It created anticipation while adding authenticity and trust.
Parents weren't simply invited to an event.
They were invited into a conversation.
Capturing Valuable Expert Content
On the evening itself, KinderReach didn't just document the event.
We created long-term marketing assets.
We interviewed the Head of Junior School from PLC Sydney on camera, asking her to address one of the biggest concerns many parents have:
"What happens during independent school interviews?"
Her practical advice helped reassure families and provided valuable educational content that continues to benefit prospective parents well beyond the event itself.
Rather than allowing this knowledge to disappear after one evening, we transformed it into evergreen content.
Turning One Event Into Months of Marketing Content
After the event, our work continued.
Using the footage and photography captured on the night, KinderReach produced a complete suite of marketing content, including:
An event highlight video
Instagram Reels
TikTok videos
Website blog articles
Google Business Profile updates
RedNote (Xiaohongshu) posts
Photo galleries
Educational social media content
Instead of creating one social media post, a single evening became weeks of valuable content that continued reaching new families.
This is one of the core strategies we use at KinderReach: maximise every marketing opportunity by repurposing high-quality content across multiple platforms.
Why This Strategy Works
Parents rarely enrol after seeing just one post.
They need multiple touchpoints before making such an important decision.
By sharing consistent content before, during and after the event, families repeatedly saw Turramurra Kindergarten appearing in their social feeds, search results and online research.
Each piece of content reinforced the centre's expertise, community involvement and commitment to supporting families.
This continuous visibility helped build trust—and trust leads to enquiries.
The Results
In the week following the event, Turramurra Kindergarten experienced a noticeable increase in enquiries from prospective families.
The campaign demonstrated that successful childcare marketing is not about a single video or social media post.
It is about creating a connected marketing journey that guides families from awareness to enquiry, from enquiry to centre tour, and from tour to enrolment.
How KinderReach Helps Childcare Centres Grow
Every childcare centre already has valuable stories to tell.
Community events.
Learning experiences.
Educator expertise.
Parent workshops.
School partnerships.
The challenge isn't creating more activities—it's knowing how to turn those activities into strategic marketing that delivers measurable results.
At KinderReach, we specialise in helping childcare centres capture authentic moments and transform them into powerful marketing campaigns.
From website landing pages and event registration systems to professional video production, content creation, social media management and ongoing digital marketing, we help childcare centres build trust, increase visibility and generate more enquiries.
Because the best childcare marketing doesn't end when the event finishes.
That's where it truly begins.
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